The Uses of Enchantment

Book Cover 

Problem:

The Uses of Enchantment: The Meaning and Importance of Fairy Tales written by Bruno Bettelheim (1976) is a folklore reference book which explores the subjects of fairy tales and their meaning in terms of Freudian psychoanalysis. Bettelheim believes that fairy tales are valuable because they give children the chance to learn about their own personality and identity.

Given this, how might I create a cover that conveys both the fairy tale stories and the psychoanalytical lens of the text?

Solution:

A Rorschach image was created using ink to convey the symbol of the apple which is recurring motif of human life (starting with Eve’s apple) and one of the fundamental symbols in fairy tales. This was combined with the idea that every child has their own inner and outer world and would therefore perceive the Rorschach image subjectively. This was then applied to the cover with handwritten typography.

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