Le Mans

Poster 

Problem:

The 24 Hours of Le Mans is the world's oldest active sports car race in endurance racing. It is held annually near the town of Le Mans, France and is considered one of the most prestigious automobile races in the world. Its origins lie in the within the Automobile Club de l'Ouest (ACO) which started out in 1906 as a club for motorists. Its founding members felt sure that the invention of the motor car was going to revolutionise the 20th century and began holding the 24 Hours of Le Mans a few years later. 
 In 2016, associations Le Volatile and the ACO teamed up to launch Les 24 Heures du Mans s’affichent!, an annual competition to showcase the work of 24 illustrators with the famous 24-hour race as the theme. 

With the above in mind how might I create an original poster that celebrates the history of Le Mans whilst providing a new perspective on the historic race? 

Solution:

After researching Le Mans, its history, and the atmosphere surrounding the event, I became particularly intrigued by the Patrouille de France who perform each year. The aerobatic display takes place over the starting grid in a high-octane spectacle. The symbol of the aircraft provided the opportunity to create an eye-catching poster which honours the history of the event and its cultural heritage, by acting as a metaphor for the elements that make the race famous: high-performance, speed, agility, precision, and freedom.

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Le Mans
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