Festa Major de Gràcia

Festival Branding

Problem:

Festes Majors, also known as Fiestas Patronales or Fiestas Mayores are annual festivals that have been held since the 13th century (in Catalonia) to celebrate the tradition and culture of cities or towns across Spain honour of the patron saint of the area. Traditions vary in the different locations, however the festivals are usually activities that often include diables (devils), correfocs (fire runs), castellers (human towers), folk dancing and other festivities. The Festa Major de Gràcia, which first appeared in 1817, is held in the city of Barcelona every August for a week and represents the folkloristic heritage of Catalonia.

Given the above how might I create branding for Festa Major de Gràcia which draws on the old traditions with the present in an innovative way?

Solution:

Branding for the event including maps, leaflets, posters and other merchandising. Considering the connection between the community and its traditions.

macd1065.jpg
logo.gif
macd10627.jpg
macd10631.jpg
macd10630.jpg
logo.gif