Branding for a Play
The Picture of Dorian Gray, written by Oscar Wilde is a philosophical novel written in 1890. Key themes are youth and mortality with the strong influence of vanity and good versus evil. Dorian Gray exchanges his soul for eternal youth and beauty. He is drawn into a corrupt double life; indulging his desires in secret while remaining a gentleman in the eyes of society. The only thing that changes is his portrait which bears the traces of his decadence. The book has inspired many cinematic, literary, and artistic adaptations such as films, plays and musicals.
Given this, how might I create an eye-catching campaign for the play at the London National Theatre that catches the complexity of the story.
A collage of the Victorian newspapers at the time that The Picture of Dorian Gray was written is used to
signify the time period of the story combined with the main themes explored within it. This is then applied to
the book cover, the posters for the play alongside with the tickets that come in two designs. The branding is
further expanded to postcards which will be sold in the shop of the National Theatre in London.